Choo Jian Cheng
Senior Front-End Web Developer
I build accessible, pixel-perfect web experiences with React, TypeScript, and modern technologies
I'm a frontend engineer with expertise in building accessible, pixel-perfect user interfaces. I take pride in crafting thoughtful, inclusive products and have a sharp eye for the little details that elevate user experience. I do my best work at the intersection of design and engineering, where great UX meets clean, scalable code.
Currently, I'm a Senior Front-End Web Developer at Quantavia Services Limited, where I architect full-stack monorepo platforms using Next.js for Quantavia. I build automated content pipelines and CI/CD workflows with GitLab and Vercel.
Previously, I spent over 6 years at Nindatech, where I modernized multiple products from JSP to React + TypeScript, contributed to a company-wide UI component library with Storybook and automated Jest tests, and transitioned build systems from Webpack to RSBuild. I also gained backend experience developing NestJS endpoints and SQL queries for a microservices-based time management and billing platform, and mentored new team members on clean code practices.
Beyond my day-to-day work, I specialize in setting up CI/CD pipelines on Vercel for Next.js applications, managing database migrations, and configuring multi-environment deployments. I also explore AI-powered development tools like Claude Code and Cursor to improve team productivity. These experiences have shaped how I think about building products that are both well-crafted and widely usable.
In my spare time, you can usually find me playing VR table tennis, spending time with my two dogs, learning from Frontend Masters, or developing gacha game websites as a hobby while earning through AdSense.
Technical Skills
Specialized in modern frontend technologies with full-stack capabilities
Frontend
Backend & CMS
DevOps & Cloud
Tools & Testing
Technologies I Work With
Professional Experience
Building modern, scalable web applications and leading technical modernization efforts
Senior Front-End Web Developer
Quantavia Services Limited
Labuan, Malaysia (Remote)
Oct 2025 – Present
Key Achievements
- Architected full-stack monorepo platforms serving UHNW clients and UAE corporate services with TanStack Start and Payload CMS
- Led end-to-end website redesigns with Next.js 15, React Server Components, and headless CMS for corporate clients
- Built automated content management pipelines with fuzzy-matching algorithms, reducing manual effort by 95%
- Implemented CI/CD pipelines with GitLab, Vercel deployments, and automated database migrations
- Developed 3D visualizations with Three.js and React Globe.gl for geopolitical data presentation
Technologies Used
Senior Software Engineer
Nindatech Sdn. Bhd.
Remote
Jun 2019 – Sep 2025
6 years 4 months
Key Achievements
- Modernized legacy systems by migrating multiple products (SoleTM, Studenta, SoleCris) from JSP to React + TypeScript stack
- Built and maintained company-wide reusable UI component framework with Storybook and automated Jest tests
- Improved build performance by transitioning from Webpack to RSBuild across all frontend projects
- Implemented backend endpoints and SQL queries for SoleTM time-management & billing module
- Mentored new team members and championed clean code practices and testing standards
Technologies Used
Featured Projects
Key modernization projects and technical achievements
Geopolitical risk advisory platform serving UHNW clients with citizenship-by-investment, tax optimization, and asset protection strategies.
- • TanStack Start with SSR, Router, Query, and Form
- • Full-text search with 600ms debouncing and CDN caching
- • Multi-environment CI/CD with GitLab and Vercel
UAE corporate services platform with automated content management and blog import pipeline.
- • Monorepo with Turborepo and pnpm workspaces
- • Multi-environment database routing (dev/preview/production)
- • 40+ type-safe environment variables with Zod
Corporate website redesign with 11 new pages, custom CMS, and comprehensive E2E testing suite.
- • 11 production routes with SSR and CDN caching
- • 30+ reusable UI components with Radix UI primitives
- • Type-safe forms with React Hook Form and Zod
Multi-region real estate platform with Strapi CMS, internationalization support, and automated deployments.
- • Turborepo monorepo with workspace isolation
- • Multi-language support with locale detection
- • Analytics integration (PostHog, Google Analytics, Meta Pixel)
UI Library
Design System
Component Library Migration
Company-wide UI component library modernization from Bootstrap and JavaScript to TypeScript and Tailwind CSS.
- • 50+ reusable components with Storybook
- • Automated Jest testing suite
- • Design system documentation
Full-stack community platform on Cloudflare Workers with Astro, React, TypeScript, and D1 database. Achieved Google AdSense approval with 100-200 daily active users.
- • 15+ automated data pipelines for game data aggregation and social media auto-posting
- • User auth, cloud sync, and interactive planning tools (gacha tracker, build planner)
- • PostHog analytics for behavior tracking and A/B testing; 40% traffic from social media (5K+ followers)
Let's Work Together
I'm always interested in new opportunities and exciting projects